Simple, Fair Pricing
Choose the perfect plan for your baking journey. Start free and upgrade when you're ready to grow your business.
If you mainly want to browse, learn and order
The Community Plan (Free) is for buyers, corporates, students, and community groups who want to explore TBJ, read blogs and recipes, join discussions, and discover home bakers and brands to order from. You get full browsing and enquiry access without any membership fees.
If you want to sell, promote or partner with TBJ
Discover Plan (₹1,999/year): For home bakers, instructors, studios, suppliers, and service providers who want a professional listing on TBJ, to show up in search/category pages, and receive direct buyer enquiries.
Spotlight Plan (₹9,999/month): For brands that want ongoing visibility – ad banners across key TBJ pages, a feature blog, email and WhatsApp campaign inclusion, and a recipe featuring your product.
Partnership Plan (₹19,999/month): For established brands that want a full-funnel partnership – a dedicated microsite on TBJ, offline promotions, and co-branded Zoom/offline workshops to showcase your products to our community.
What is the difference between the four plans?
The Community Plan is free and meant for people who want to browse, learn and order. The Discover Plan gives bakers and services a professional listing and direct buyer enquiries. The Spotlight Plan adds ongoing promotions through ad banners, blog features, and campaigns. The Partnership Plan is a high-touch brand collaboration with a microsite, offline promotions, and co-branded workshops.
I am a home baker or instructor. Which plan should I start with?
Most home bakers, instructors, studios, and small baking businesses start with the Discover Plan. It gives you a proper profile on TBJ, shows you in relevant searches and category pages, and lets customers contact you directly. You can always upgrade to the Spotlight or Partnership plan later if you want more promotions and campaigns.
I am a brand or supplier. Should I choose Spotlight or Partnership?
Choose the Spotlight Plan if your primary goal is visibility – you want banner placements, a featured blog, campaign inclusion, and a recipe featuring your product. Choose the Partnership Plan if you want a deeper collaboration: a dedicated microsite on TBJ, offline promotion through events, and co-branded Zoom or in-person workshops designed around your products.
Are subscriptions recurring? How does billing work?
Yes. The Community Plan remains free. The Discover Plan is billed annually, and the Spotlight and Partnership Plans are billed monthly. Payments are processed securely through our payment gateway. Your plan renews automatically at the end of each billing period unless you cancel it from your account or contact us for cancellation.
Can I upgrade, downgrade or cancel my plan later?
Yes. You can move between plans as your needs change. For example, you can start with Discover and later upgrade to Spotlight or Partnership. Downgrades and cancellations will take effect from the next billing cycle as per our subscription and refund policy. We will share clear steps in your confirmation emails and inside your TBJ account.
Do I need a GST number or company registration to list on TBJ?
No, a GST number is not mandatory for the Community or Discover Plans. Many home bakers and small creators list with their individual details. However, if you are a registered business or brand on the Spotlight or Partnership Plan, we recommend adding your GST and business details so that invoices, campaigns, and collaborations can be structured professionally.
What happens after I purchase a Spotlight or Partnership Plan?
After a successful payment, you will receive an email with your subscription details and an onboarding form. For Spotlight, we collect your banners, product details, and campaign priorities to schedule your promotions. For Partnership, we also plan your microsite, offline activity, and workshop calendar together. Our team will coordinate timelines and deliverables with you.
Is the Community Plan really free? Are there any hidden charges?
Yes, the Community Plan is completely free. You can sign up, browse content, join the forum, discover bakers and brands, and place enquiries without any membership fee from TBJ. If you choose to become a seller or start structured campaigns later, you can then move to one of the paid plans.